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5 Reasons Home's Don’t Sell

Most home sellers have two main objectives: to sell quickly and for the highest price. The beauty of owning real estate (whether it’s a principal residence or an investment property) is that historically, it has yielded solid returns to Canadians who are in it for the long haul. Indeed, equity gains in Canadian real estate have been notable in some particularly hot markets, with the proceeds used to fund everything from the purchase of a bigger and better home, to retirement, travel, an investment strategy, or life’s next big milestone – whatever that may be.

A number of major cities across Canada have experienced tight market conditions over the last few years, but a slew of interest rate increases in 2022 have eased demand, prompting a market shift in many Canadian regions. In fact, balanced conditions are expected to occur in 60% of Canadian housing markets this year. This means sellers are unlikely to see the same frantic buyer competition that defined Canadian housing markets during the pandemic.

There are many possible reasons houses don’t sell, ranging from broader economic and market conditions, right down to the condition of the property itself. Here are some of the most common reasons houses don’t sell, and how to avoid them.

Reasons Houses Don’t Sell

1. Wrong Listing Price

To you, your home may be priceless. After all, you have an emotional attachment to the place you call “home.” However, to a buyer, that is not the case. Ultimately, it doesn’t really matter what the homeowner, or even the listing agent, thinks a house is worth. The only thing that matters is what the buyer is willing to pay.

The right listing price will likely be a combination of a few factors, such as the market conditions, the home’s condition and the seller’s circumstances. Home Value Estimators are readily available online and are a great resource to give you a ballpark idea of what your home is worth. I will pull recent sales of comparable homes in the same neighbourhood. Then, based on the condition of the home and how desperate you are to sell, I will recommend a listing price.

The listing price is the first impression homebuyers will have of your home. When a buyer decides to start shopping for a new home, step one is creating a budget. With this number in hand, step two is to browse online listings. Within that price range. Success can come down to a few dollars over or below that specific threshold. This is why it’s important to be realistic when it comes to pricing the home.

While overpricing a home is a concern, so too is underpricing it. Buyers may wrongly assume that a home priced well below market value has something wrong with it, or that the seller is hoping for a bidding war – both turn-offs for homebuyers.

2. Bad Listing Photos

Believe it or not, bad listing photos can be a reason that your house is not selling. Although many homebuyers will still drive around on a Saturday or Sunday afternoon in search of “Open House” signs, most shoppers today take a more targeted approach to their home hunt. They hit the streets armed with a budget, their list of liveable locations, the features their future home should have, and specific addresses of homes for sale that are worth an in-person tour. So, how do you get on that list?

Enter the real estate photographer and this adage: a picture is worth a thousand words. I will arrange for listing photos that will show your home in the best possible light.

On the flip side, don’t be a catfish. Nothing is worse than falling in love with the listing photos and taking the time to attend a showing, only to discover that it isn’t as it's presented. Good and honest listing photos are a critical part of your selling strategy.

3. Didn’t Stage the Property

While it’s important to showcase your listing in a realistic way, it never hurts to do a little primping before putting up the “For Sale” sign. Some buyers have trouble seeing past what a home is and visualizing what it could be. Staging a home can help highlight its best features, minimize the worst, and give prospective homebuyers some inspiration as to how they can use the space.

Remember that as a home seller, you’re not only selling the property but you’re also selling the idea of “home.” This is why putting an empty house on the market can be a big mistake. An empty house may leave the impression that it is smaller than it actually is, or that it’s uncared for.

4. Unfavourable Market Conditions

When it comes to selling your home, there are many things within your control. Others are wild cards, as far as the seller is concerned. Factors such as a growing or declining population, economic conditions, interest rates, housing demand and supply, and even the weather can all be reasons why a home is not selling.

What you can control, however, is when you choose to sell your home. I can help you time the market. I have the market experience to speak to what is happening in the real estate landscape, and to predict what may happen down the road.

While you can’t control things like the job and housing markets, these are still important factors to consider when deciding if now is a good time to sell. Determine when your house is most appealing to homebuyers. The return of spring tends to rouse homebuyers out of hibernation. Similarly, keep your ear to the ground for other circumstances that may affect home-buying trends, such as an upcoming employment boom or new developments in your area that may increase housing demand.

Sometimes it can be tough to pinpoint why a home isn’t selling. At other times, it’s painfully clear. I'll provide important insight into what you’re doing (or not doing) that may help or hinder the sale.

5. Didn’t work with a professional.

Selling a home can be complicated, even under favourable market conditions. Know that market conditions can change quickly, impacted by everything from local, national and international economies, to population fluctuations and even the weather. Especially in uncertain times, a little professional help can go a long way.

While most homebuyers and sellers will only have a limited number of transactions under their belt, an experienced listing agent has handled hundreds of home sales under a variety of market conditions. Let me guide you through the twists and turns of the housing market. 

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Sam Chaim⁠ - Your Point Man in Real Estate⁠

Making A Difference For You⁠
Re/Max Realtron⁠
(416) 543-7252⁠
sam@samchaim.com

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January 2023 - Bank of Canada Rate Announcement

The target for the overnight rate increased to 4.5%, with the Bank Rate at 4.75% and the deposit rate at 4.5%. Quantitative tightening will continue. Inflation remains high and broadly based globally, but is trending down in several countries, reflecting lower energy prices and improvements to supply chains. 

In the US and Europe, slowing economies are proving to be more resilient than at the time of the Bank’s October Monetary Policy Report (MPR). China’s lifting of COVID-19 restrictions revised the growth forecast and poses an upside risk to commodity prices. Russia’s war on Ukraine is still a source of uncertainty and financial conditions remain restrictive. The Canadian dollar has been relatively stable against the US dollar.

It’s estimated that the global economy grew about 3.5% in 2022, but will slow to about 2% in 2023 and then grow to 2.5% in 2024. Economic growth in Canada is stronger and the economy remains in excess demand. The labour market is tight as the unemployment rate is near historic lows. Businesses, however, are reporting ongoing difficulty finding workers. There’s evidence that the restrictive monetary policy is slowing activity, especially household spending. Services and business investments are expected too slow in addition to weaker foreign demand helping to allow supply to catch up with demand.

It’s estimated that Canada’s economy grew by 3.6% in 2022 but is expected to stall through to the middle of 2023, and then picking up again later in the year. GDP is expected to grow 1% in 2023 and 2% in 2024. Inflation has declined from 8.1% in June to 6.3% in December, reflecting lower gasoline prices and durable goods. 

Canadians are still feeling the hardship of high inflation in their essential household expenses, with persistent price increases for food and shelter. Short-term inflation is expected to remain elevated but inflation is projected to come down significantly this year.

Governing Council decided to increase the policy interest rate by a further 25 basis points. Governing Council is prepared to increase the policy rate further if needed to return inflation to the 2% target, and remains resolute in its commitment to restoring price stability for Canadians.

Reach out with your questions in regards to how this impacts your home buying or selling decision.

Sam Chaim⁠ - Your Point Man in Real Estate⁠
Making A Difference For You⁠
Re/Max Realtron⁠
(416) 543-7252⁠
sam@samchaim.com

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December 2022 - CREA Canadian Housing Market Snapshot

“The bulk of the downward adjustment to sales reacting to the sharp rise in borrowing costs may be in the rearview mirror,” says Shaun Cathcart, CREA’s Senior Economist, as home sales were up 1.3% on a month-over-month basis in December 2022.

Wondering how this impacts your home buying or selling decision? Are you interested in moving out of the province? Connect with me to discuss your options and for a trusted referral.⁠

Sam Chaim⁠ - Your Point Man in Real Estate
Making A Difference For You
Re/Max Realtron⁠
(416) 543-7252⁠
sam@samchaim.com⁠

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What's Happening This Weekend January 19th-22nd, 2023

Curious about what's happening in the city this weekend? Here's a few activities and events worth taking note of!

1. Interior Design Show Toronto 2023

When: January 19th-22nd, 2023
Where: Metro Toronto Convention Centre, 22 Bremner Blvd, Toronto, ON
Cost: $15 & up

Explore design for a complex world with its theme, Moving Parts, exploring how interior designers, architects, and manufacturers have torn up the rulebook and innovated in the last three years.

2. Junction Comedy Show

When: January 20th, 2023
Where: The Alpine, 2872 Dundas St West, Toronto, ON
Cost: $17-$25

An amazing line up of comedians seen on Just for Laughs, CBC Comedy, Comedy Central, and Yuk Yuks.

3. Toronto Raptors vs. Boston Celtics

When: January 21st, 2023
Where: Scotiabank Arena, 50 Bay Street, Toronto, ON
Cost: $15 & up

Learn More | To Do Canada

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Photo by @dailyhivetoronto

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Toronto Real Estate Housing Market Update Dec 2022

It’s a new year so with this first newsletter let me once again wish you only good things in the coming year for you and your family. 2022 was a successful year due to the tremendous support extended by you, my clients, and friends. I am most grateful as once again I reached the Remax Platinum award level, top 2% in North America.

We’ve all been touched and even paused by world & economic events of the past year, yet it’s a time to look ahead. A refreshed calendar presents a new year filled with new possibilities and opportunities.

There are also new challenges in 2023. December’s sales of 3,117 brought 2022 to a close with a total of 75,140 homes sold at an average price of $1,189,850. This compares to 2021’s average price of $1,095,333. While the average price is up from a year ago, it does not tell the whole story. In fact, prices have been adjusting downward since they rose by 25%-28% in last year’s February/March timeframe.

Looking forward, two major factors should be considered and understood:

1- as we entered 2022, a buying frenzy occurred. Buyers were convinced prices would continue to skyrocket and decided to get into the market regardless of price and so prices rose an unsustainable +25%.

2- the Bank of Canada is singularly focussed on squashing inflation by dramatically raising interest rates. This has eliminated many buyers from qualifying for financing but at the same time created uncertainty and a fear of what is to come. Some Buyers and Sellers have decided to sit back and see how the market responds, impacting both demand and price growth.

At the risk of repeating myself it needs to be said, that the reality of the market in Toronto is created by the housing shortage that won’t be alleviated in the short term, (our listing inventory is only at 8,692,), and rents have increased by 12%-15% while renters are now more consistently facing bidding wars. With an estimated 1.2 million new LEGAL immigrants (plus others seeking asylum) poised to come to Canada in the next 3 years, it doesn’t take a market expert to understand what will happen to home prices in the GTA. Also to be considered is the psychological impact the uncertainty brings as the financing challenge is understandably worrisome for most.

Over the last 15 years we have had ultra-low interest rates. We have either forgotten, or new buyers are unaware, that those rates are truly remarkable. In the 1970’s, mortgage rates fluctuated between 8%-12% and people bought! In the 1980’s they were between 14%-23% and yes, people financed even at 23%. I was one of those in 1981 at 18.75%! Between 1990 - 2008 interest rates were between 8%-14% and people still bought! Point being, it takes time for buyers to adjust to a new reality and those who do will be smiling down the road, just as I did.

I can’t speak to what might happen in other parts of Canada, but I don’t share the negative outlook for Toronto. I believe buyers will soon adjust to the new mortgage rates as they have adjusted to the increases in home prices over the past years. Great opportunities exist in the real estate market right now. The fortunate ones are those who need little or no financing. For them, this is a definite time to buy with the lower prices being the bonus. Even if we are not sure we have hit the bottom of this cycle, in my opinion, yes, I am going out on a limb, we are close.

Whether to upgrade your existing home, right size your lifestyle or buy an investment property, now is a great time to jump in while others are on the sidelines.

As we begin this new year, I look forward to connecting with you and invite your calls whenever you’d like to know “what are they asking?” or “how much did it sell for?” or "my friend is thinking of a move. Can you help them?". Let's connect and set you on the right path.

Best wishes for a great 2023 and….

To A Good Life!

Sam Chaim⁠ - Your Point Man in Real Estate
Making A Difference For You
Re/Max Realtron⁠
(416) 543-7252⁠
sam@samchaim.com⁠

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How To Make Your Home Healthier In The New Year
Looking for ways to create a healthier home in 2023? Creating an organized, cleaner and healthier place is a good idea to ensure better mental and physical health!

Read More | Karl Lohnes | National Post
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Factors to Consider When Deciding Where to Live
Whether you’re staying in the same city or relocating, it’s important not to box yourself in since there are lots of options available. Maybe you like the neighborhood you're in right now, but there are plenty of other unique places across Canada to live, and it’s essential to consider all your options.

Which is the Most Important Factor in Deciding Where to Live?

| Read More | Re/Max
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8 Kitchen Trends to Watch for in 2023
"From increasing comfort and convenience to adding pops of colour and bold textures, here are eight top kitchen trends that will keep your space feeling fresh in 2023."

| Read More | Brittany Stager | Realtor.ca
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6 Signs It’s Time to Buy a House
Many dream of owning their own house and while it's an excellent way to build financial security and equity, renting gives you the freedom to move when you want. Often, the urge to own rises to the surface but how do you know when you’re ready?

| Read More | Re/Max
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How are Canadian Mortgage Rates Determined?
With interest rates on the rise, the focus has shifted to the cost of holding a mortgage, and conversations on whether a variable- or fixed-rate loan is the way to go.

| Read More | Re/Max
 
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LOOK AHEAD 2023: 5 Things to Watch for in Affordable Housing in York Region
On the affordable housing front, the year ahead will see fallout from Bill 23 and the Greenbelt removals, but key stakeholders say there is room for hope.

| Read More | Kim Zarzour | YorkRegion.com
 
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'Right price point': Homes in Vaughan selling for well under list price while homes in Newmarket and Markham as well as Richmond Hill and Georgina still selling for above asking price
"Vaughan, East Gwillimsbury, Stouffville, King, Bradford and Aurora homes are selling for under the asking price. Newmarket, Markham, Richmond Hill and Georgina homes are selling for above the list price."

Read More | Kyle Marshall | YorkRegion.com
 
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What's Happening This Weekend January 13th-15th, 2023

Curious about what's happening in the city this weekend? Here are a few activities and events worth taking note of!

1. Tastes of South East Asia

When: January 13th-15th, 2023
Where: The International Centre, 6900 Airport Rd, Mississauga, ON
Cost: $10-$30

A one-of-a-kind festival featuring the finest art, brightest culture, and best crafted cuisine, aiming at propelling cultural footprint of South, East, and Southeast Asia in Canada, all while raising awareness against human trafficking and child exploitation.

2. Love and Peace Lantern Festival

When: NOW until February 5th, 2023
Where: Woodside Square South Parking Lot, 1571 Sandhurst Cir, Toronto, ON
Cost: $10-$12

A large-scale international outdoor light show composed of four main thematic elements. You can explore the wonders of thousands of universes and experience the world with unsolved secrets.

3. 2023 Canadian Tire National Skating Championships

When: NOW until January 15th, 2023
Where: Tribute Communities Centre, 99 Athol St. East, Oshawa, ON
Cost $25 & up

The pre-eminent all-Canadian sporting event will feature skaters in the men, women, pair, and ice dance disciplines, competing in two levels: senior, and junior.

Learn More | To Do Canada

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Photo by @dailyhivetoronto

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What's Happening This Weekend January 6th-8th, 2023

Curious about what's happening in the city this weekend? Here's a few activities and events worth taking note of!

Centennial Park Conservatory Winter Flower Show

When: NOW until Sunday, January 8th, 2023
Where: Centennial Park and Conservatory, 151 Elmcrest Road, Toronto, ON
Cost: FREE

The entire conservatory is decorated and filled with thousands of flowering plants, over 30 varieties of poinsettia and amazing seasonal topiary masterpieces made entirely of plant material.

North American International Motorcycle Supershow

When: Friday, January 6th - Sunday, January 8th, 2023
Where: International Centre, 6900 Airport Road, Mississauga, ON
Cost: $15-$25

You’ll see thousands of Motorcycles at the Show; New, Used, Vintage, Racing, Scooters, Custom, Choppers, Touring, Cruising, Performance and Motocross bikes… Your One-Stop-Shop for everything in Motorcycling!

Winter Carnival

When: NOW until Sunday, January 8th, 2023
Where: Markham Fairgrounds, 10801 McCowan Rd, Markham, ON
Cost: $15-$25

This event is an immersive unique experience that you cannot miss! Winter Carnival is an unforgettable experience for the whole family. It is both an indoor and outdoor event featuring Ice Sculptures, Mechanical Rides, Bouncy Castles, Games, Magicians, DJs, Food, Shopping, Animatronic Dinosaurs, and much more.

Greenhouse Festival

When: NOW until Sunday, January 15th, 2023
Where: Tarragon Theatre, 30 Bridgman Avenue, Toronto, ON
Cost: $15 & up

Audiences will be invited to experience short length works from resident artists presented in rep, alongside staged-readings, workshops, installations and site activations, music, and community connection.

Learn More | To Do Canada

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Photo by @dailyhivetoronto

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What's Happening This Weekend December 23rd-25th
Wondering what's happening in the city this weekend? Here's a list of a few activities and events that might interest you.⁠
 
1. Light Up Your Holidays with Ferrero Rocher
 
When: NOW until December 23rd, 2022
Where: Nathan Philip Square, 100 Queen St W, Toronto, ON
Cost: FREE

Ferrero Rocher® chocolates are often regarded as the most premium, high-quality chocolate experience, and this holiday season the brand is encouraging Canadians across the country to Light Up the Holidays with family, friends, and community with Ferrero Rocher’s interactive Pyramid of Lights.

2. Toronto Gingerbread Festival
 

When: NOW until January 11th, 2022
Where: 2 St. Clair West, Toronto, ON
Cost: FREE
 
This winter holiday season at Yonge + St. Clair, enjoy a free, neighborhood-wide gingerbread-themed event at Yonge + St. Clair! Taking place across the neighborhood, visit the large-scale gingerbread display, pick up your FREE gingerbread kit at participating storefronts, enjoy various exclusive seasonal promotions at local retailers and eateries, and enter the gingerbread building contest for a chance to win $300+ in local prizes & Yonge + St. Clair store credits.
 
3. The Bentway Skate Trail
 
When: NOW until February 20th, 2022
Where: Bentway, 250 Fort York Blvd, Toronto, ON
Cost: FREE
 
The Bentway transforms into a unique urban winter wonderland with the December 17 opening of its 220-meter skate trail. It was created to bring residents and visitors together in a public space and to connect outdoors year-round.
 

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Fun Winter Crafts For Kids
Here are some fun ideas for kids’ winter crafts projects. They are great ways for the little ones to use their imaginations and create items that can be displayed or given as gifts.

Pass these ideas on to your family and friends who have kids, too. They will appreciate it!

Sam Chaim⁠ - Making A Difference For You!⁠
Re/Max Realtron⁠
416-543-7252⁠
sam@samchaim.com⁠⁠
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Bank Of Canada Rate Announcement - December 2022
The Bank of Canada today increased its target for the overnight rate to 4.25%, with the Bank Rate at 4.5% and the deposit rate at 4.25%. The Bank is also continuing its policy of quantitative tightening.⁠
Inflation around the world remains high and broadly based. Global economic growth is slowing, although it is proving more resilient than was expected at the time of the October Monetary Policy Report (MPR). ⁠
In Canada, GDP growth in the 3rd quarter was stronger than expected, and the economy continued to operate in excess demand. Canada’s labor market remains tight, with unemployment near historic lows. ⁠

While commodity exports have been strong, there is growing evidence that tighter monetary policy is restraining domestic demand: consumption moderated in the third quarter, and housing market activity continues to decline. ⁠
Overall, the data since the October MPR support the Bank’s outlook that growth will essentially stall through the end of this year and the first half of next year.⁠
CPI inflation remained at 6.9% in October, with many of the goods and services Canadians regularly buy showing large price increases. Measures of core inflation remain around 5%. ⁠
Looking ahead, Governing Council will be considering whether the policy interest rate needs to rise further to bring supply and demand back into balance and return inflation to target. ⁠
Quantitative tightening is complementing increases in the policy rate. We are resolute in our commitment to achieving the 2% inflation target and restoring price stability for Canadians.⁠
 
Sam Chaim⁠ - Making A Difference For You!⁠
Re/Max Realtron⁠
416-543-7252⁠
sam@samchaim.com⁠
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What's Happening This Weekend December 16th-18th
Wondering what's happening in the city this weekend? Here's a list of a few activities and events that might be of interest to you.

1. LYFE Christmas Market

When: December 17th, 2022
Where: LYFE, 998 Queen St East, Toronto, ON
Cost: $5

Come visit the little Christmas village, and support local makers. The market will be the perfect place to buy those unique gifts for your loved ones, all while supporting local small businesses and makers.

The market will also have a vegan food hall where you can enjoy a hot cup of apple cider, eggnog, or hot chocolate and munch on delicious treats as well!

2. WonderPhil Christmas Magic Show

When: December 17th-18th, 2022
Where: Wychwood Theatre, 76 Wychwood Avenue, Toronto, ON
Cost: $27.54-$30

Holiday magic is at its absolute best! WonderPhil will amaze and delight with the brand new seasonally-themed holiday magic show!

Expect a lot of brand-new magic as WonderPhil delivers the perfect balance of amazement and laughs to keep everyone entertained!

In this holiday and seasonally-themed show, you can expect routines centered around the North Pole, magical presents, holiday spirit, and more! One of his magical puppets may stop by for a visit, too!

3. Evergreen’s Winter Market

When: December 18th, 2022
Where: Evergreen Brick Works, 550 Bayview Ave. Toronto, ON
Cost: FREE

Grownups and kids alike can tour the property and connect with nature, shop from local artisans and vintage vendors, listen to live music, and cozy up with mouth-watering foods and drinks from local vendors.

Free skate rentals are available to enjoy the picturesque outdoor skating rink and family dance to warm up your feet.

If you stay late, you are welcome to join the evening program, whether it is relaxing at the Young Welcome Centre’s lounge bar while enjoying delicious bites, drinks, and music, or enjoying a chamber concert performance inspired by the music of Scotland, as part of the Evergreen’s Cultural Performing Arts Series.

Learn More

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Photo by @dailyhivetoronto
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What's Happening This Weekend December 9th-11th

Wondering what's happening this weekend? Here's a list of a few activities and events that might interest you.⁠

1. Art of Time Ensemble Presents: To All A Good Night

When: December 9th-10th, 2022
Where: Harbourfront Centre Theatre, 231 Queens Quay West, Toronto, ON
Cost: $22 & up

Hear featured artists Steven Page, Jackie Richardson, Jessica Mitchell, Thom Allison and Liam Russell sing holiday songs by Joni Mitchell, Tom Waits, John Lennon, Stephen Colbert & Elvis Costello and many others, reinvented by Canada’s top composers.

2. Elf in Concert

When: December 9th-10th, 2022
Where: Roy Thomson Hall, 60 Simcoe St, Toronto, ON
Cost: $41 & up

Buddy was accidentally transported to the North Pole as a toddler, and raised among Santa’s elves. This holiday season Buddy travels to New York—with a live symphony orchestra! Experience John Debney conducting his wonderful score as the full film plays on the big screen.

3. Toronto Made Market: Holiday Edition

When: December 11th, 2022
Where: Daniels Spectrum, 585 Dundas St E, Toronto, ON
Cost: FREE

Toronto Made Market will transform Daniels Spectrum into a Holiday Wonderland, offering hot-chocolate and featuring over 70 local businesses.

Learn More

Posted by @regram
Photo by @dailyhivetoronto

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